[Brands Targeting Children]
Many do not realize the role this recognition of brands play in early literacy. A child is making meaning out of their day and the things around them constantly. The brands they interact with and the things that their families expose them to on a regular basis become ingrained in their identity and forms a personal connection to that item.
While association with brands in the classroom is usually frowned upon, easily recognized brands can be used to promote literacy and the ability to recognize symbols. At such a young age, recognizing brand names on products can be used to encourage exploration of text that they are familiar with.
Parents and educators can get creative and use subjects closely associated with brands to create different activities such as:
- Upon recognition of brands related to food and restaurants, you can move onto a social activity such as pretending to be in a restaurant and store, and explore more types of literacy such as reading menus, ordering etc.
- Hygienic brand products may be used in activities highlighting healthy practices or during dramatic play. For example, a student pretending to be a dentist working on a patient may find a brand of toothpaste to give to their patient before leaving.
- Any activity that can incorporate a well-known brand is beneficial by simply having the children recognize and explore the print.